Born to Purple is an online boutique that focuses on quality, creativity, and the Art of Fashion. We will cater to the continuous evolution of streetwear culture, and support emerging designers, while always paying homage to those who came first. Our customers are not only purchasing the freshest clothes and kicks but supporting a movement and belief that they can better themselves and follow their dreams.

Who is Mr. Purple? He’s a hard-working cubicle monkey with pictures of what he “wish he had” strewn about his cubicle and computer monitor. His life revolves around the monotonous 9-5 work schedule that he has down to a science. He works paycheck to paycheck to pay off his rent, a little bit of his overdue bills, and ALOT of it goes to his other passions–music and fashion. He can tell you when and where the latest kicks will drop, the collaboration of brands, and the next release of your favorite designers. But, he can barely tell you what was on the local news last night. He is YOUR other half, the person YOU are by night after you leave your tedious, mind-less, under-compensated, overly-stressing, 9-5 job. He’s what everyone tries to emulate through movies, music, art, and fashion. He is your underlying persona, your other half, your “Mr. Hyde”, the Gangster and the Gentleman, “The Bad Guy”…He is You. You are Mr. Purple.