Yours Truly Brand clothing was created in Brooklyn, NY, March 2007, but Yours Truly Brand lifestyle has been cultivating for decades. It is the brainchild of Jenny Musitano, a girl that knows style comes from within and portrays personal attitude. This idea is reflected in the clothing company because it's not only about the clothing, yet more so about how girls take Yours Truly's style and make it theirs, truly. In order to preserve the consumers unique individual style within the brand, the circulation of each style is limited, quality is guaranteed, and only sold at select retailers.